A digital marketing agency may be asked to produce the copy of e-mails on behalf in the client, or they may take the customer’s e-mail and build them right into a sequence, that's then monitored, tweaked and analyzed making use of equipment such as MailJet, MailChimp, RapidMail, or GetResponse.

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E mail marketing would be the creation of sequences of emails to market an item, give, or support to an organization’s customer-foundation or buyers. Generating sequences which align with the customer journey–within the “Welcome” e mail sequence as a result of to “Sales” e-mail–the target of e mail marketing is to handle the consumer’s needs, resolve their complications, and reply their thoughts at just about every phase with the journey in order to change a direct or nurture a sale. 

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